When last did you update your online marketing strategy? Perhaps, at a stage, your marketing efforts were attracting and converting leads and improving your overall return on investment. However, after a while, even the most successful marketing strategies can become …Read More
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What do most successful businesses have in common? A well thought out marketing strategy! Your marketing strategy should help you realise your business goals and build strong brand awareness for your brand’s products and services.
If you want a winning marketing …Read More
Have you ever walked into an old, dirty pub on a Friday afternoon and thought, I really don’t belong here. Usually, if a place feels dodgy or scrappy, our first reaction is to get out of it. If the restaurant …Read More
Words can inspire. And words can destroy. Choose yours well. – Robin Sharma. I believe that this quote applies to both spoken and written words.
Working in the digital marketing industry over the last few years, I’ve seen the amazing …Read More
What is the purpose of your business website? This is one of the most important questions you need to ask when it comes to your website and, if you can’t answer it properly, you’re probably wasting your best potential sales …Read More
Right now, there are approximately 644 million active websites on the internet; this number continues to grow as more and more businesses are realising the power of having an online presence. So then, how can you make sure your website …Read More
Social platforms provide opportunities for people to engage with your online content. There are many shortfalls of social media pages that can make potential consumers lose trust for your brand, namely: grammatical errors and spelling mistakes, thin content, untrustworthy content …Read More
Did you know, according to Smart Insights:
People who use their mobiles to access the internet went up by 60.3% from 2012 to 2014.
Twitter is becoming a popular platform for people in the 55-64 year age bracket.
Facebook and …Read More
The world of marketing has changed over the last few years. Consumers are more connected to technology than they’ve ever been before. With over 26.8 million internet users in South Africa, you need to ask yourself: Are my online marketing …Read More
Would you buy something from a brand you’ve never heard about or seen before? According to Forbes, it takes about 5 to 7 brands impressions before someone will remember your brand.
How are you exposing your brand to potential customers?
With …Read More