Would you buy something from a brand you’ve never heard about or seen before? According to Forbes, it takes about 5 to 7 brands impressions before someone will remember your brand.
How are you exposing your brand to potential customers?
With 3 billion internet users in the world – 26.8 million in South Africa – online advertising is one of the most effective ways to build brand awareness.
Search ads, one of the most popular forms of PPC (pay-per-click), drive leads and sales – this is often because the consumer is ready to buy a product or service when they click on your ad. Display ads are more effective in creating brand awareness for consumers who are not ready to buy your product or service just yet.
How can we use the Google Display Network as a tool to grow your business?
We can use the Google DIsplay Network to help you:
Create visually appealing ads
Display ads are graphic content, which means they can be styled and designed to capture attention and display your message effectively. You can use graphics, audios, videos and branding to attract attention across the internet.
Grow your brand awareness
Display ads are effective in generating brand awareness for your business. The ads can be branded and styled so that a user can gather information about your brand quickly. With effective ad design, you can share your brand’s personality across the internet to your targeted audience, which brings us to the next advantage –
Get your ads featured on relevant placements across the internet
Did you know, 79% of time spent online is spent outside of Google Search. If you’re only focusing your attention on Google Search, you could be missing numerous potential customers.
The Google Display Network reaches over 90% of the 3 billion internet users on YouTube, Gmail accounts, websites, apps and mobile sites. Your ads will reach your target audience more often as the network is designed to help you find the right audience across the internet.
How is this possible?
- AdWords uses contextual targeting based on your keywords or campaign topics.
- You can select where you want your ads to appear with manual placements on specific webpages, RSS feeds, apps, mobile sites and online videos.
- You can use remarketing campaigns to show your ads to a specific group of people who have already visited your website.
Measure your performance
Measuring a display campaign is similar to measuring any type of online campaign. However, as already mentioned, display ads are more effective for increasing brand awareness than direct conversions.
You can get insights into how many times an ad has been clicked on or how many impressions an ad received to see if your campaign is performing successfully.
Connect with a Google Premier Partner today
Get in touch with our team of dedicated AdWords professionals and find out how you can grow your business with the Google Display Network.Contact Us