Social platforms provide opportunities for people to engage with your online content. There are many shortfalls of social media pages that can make potential consumers lose trust for your brand, namely: grammatical errors and spelling mistakes, thin content, untrustworthy content and low quality images. Plus, if the social media page leads people to a website that has weak content, you’re likely to drive potential consumers away altogether.

It’s important for your company to create and share quality content on social media.  So, what is quality content?

Unique content

Some content grabs attention, so other sites start writing spin-off articles arou

nd popular topics. Let’s take coconut oil benefits for example: How many times have you seen the same article title on facebook – “20 things you never knew about coconut oil!” The first ten times we read this article were great, but now we’re over it. Perhaps the content just needs a fresh approach.

So, we can create different types of articles about the very famous, magical coconut oil. How about: “Dr So-and-so’s reveals the actual truth about coconut oil”  or “10 girls used coconut oil for their hair – here’re the real results.” Such articles may take a lot more research and time to create, but you will be offering your audience better than the usual, run-of-the-mill content.

Image source

Easy-to-read content

There are 85.53 million mobile connections in South Africa, according to hext.africa. Most people are accessing your content with their smart phones and devices, especially if they are doing so via social media. Because of the smaller screen, you need to make sure your content is easy to read and navigate through. You content needs to:

  • Have very catchy titles
  • Have subheadings
  • Be  mobile friendly
  • Have short, easy-to-scan paragraphs
  • Have bulleting and numbering

Shareable content

Shares on social media can lead to more conversions, which is why businesses should strive to create interesting, relevant and sharable content to post on their social media pages. Grabbing the reader’s attention and can be very difficult as there is a copious amount of content flooding the internet everyday. Therefore, having quality content that appeals to your target audience and can educate or interest the reader is vital to increase social shares.

If your social share buttons on your website are visible, people will more likely share your content. Make sure you have share buttons in easy-to-see places on all your blog articles.

Visual content

Images are easy for your audience to understand and engage with. If businesses really want to engage with their online audience, they should shift towards visual content for social media, especially on platforms such Instagram and Pinterest. Even Facebook and Twitter have changed their newsfeed designs to put more influence on visuals. Therefore, to get your audience to engage with your posts, you need to make sure you focus on visuals.  Another thing to keep in mind is the Facebook policy on not having too much text on your images; This ensures fewer advertising restrictions.

Videos can serve as another very powerful tool for your online strategy. This type of content is sharable on most social media platforms and serves as a great way to offer insightful information about products (think of “how-to” videos), showcase your company’s personality and present testimonials. Source HuffPost.

Get professional help

Many businesses don’t take social media and content as seriously as they should. It is becoming one of the most effective ways to generate leads and sales; this responsibility should not be given to someone with no experience as a sideline responsibility.

Contact Interexcel Digital Marketing to help you create and manage your social and content strategies. We will help you:

  • Create a professional online presence
  • Gain consistency across all marketing platforms
  • Improve your brand awareness
  • Keep in the loop with industry standards
  • Generate more leads
Contact EDM

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