The world of marketing has changed over the last few years. Consumers are more connected to technology than they’ve ever been before. With over 26.8 million internet users in South Africa, you need to ask yourself: Are my online marketing …Read More
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Would you buy something from a brand you’ve never heard about or seen before? According to Forbes, it takes about 5 to 7 brands impressions before someone will remember your brand.
How are you exposing your brand to potential customers?
With …Read More
SEO has come a long way from the early days of keyword stuffing and sentences that no human could comprehend. Search algorithms now favour webpages that enhance the user’s experience, and that means that cheap SEO tricks no longer cut …Read More
Search Engine Optimisation (SEO) involves the optimisation of web pages and content through particular keyword use in an effort to enhance organic search engine rankings.
SEO is critical and it isn’t going anywhere. Why not? Because it is the best …Read More
Upgrade your website with an SSL certificate sooner than later
Online hacking is a large cause of concern for all internet users across the globe, which is why Secure Sockets Layer (SSL), allowing an encrypted connection, is essential. Recently, Google launched …Read More
Why It’s a Good Idea To Get Your Copy Professionally Written
You live and breathe your company. That’s why you are the best source of information for all your content marketing endeavours, but should you necessarily write it too?
Often copy is …Read More
With nearly three months of the New Year already gone, it might be getting harder to imagine that the optimistic goals you set for your business at the beginning of 2017 could still be realised. But don’t despair! It is …Read More
It’s that time of the year again. If you aren’t planning a festive promotion or special promotional campaign, you can be sure your competition is. Now is an excellent time of the year to relook stock, execute an effective promotion …Read More
The 26.8-million active internet users in South Africa spend an average of five hours per day trawling the World Wide Web. With numbers like these it goes to show that there is definitely not a lack of potential customers out …Read More
Someone once said that the second page of Google results is the best place to hide a body. When looking at the stats, it’s easy to see why that statement could be true: Of the millions of results Google generates …Read More