Words can inspire. And words can destroy. Choose yours well. – Robin Sharma. I believe that this quote applies to both spoken and written words.
Working in the digital marketing industry over the last few years, I’ve seen the amazing influence that content has on websites. Quality content is a powerful weapon that companies can use to improve their online visibility, brand awareness and brand trust, and ultimately boost their sales.
We live in a world of instant gratification. People want to spend money now and get results now. Unfortunately, content doesn’t always work like that. Writing new website home page copy or an awesome blog won’t instantly improve your ranking; however, it does improve your SEO in the long run. But that’s not all quality content is good for. Here’s why you should make sure all your online content is written professionally:
Communicate your message to your audience better
All the content you add to your website and social platforms needs to serve a purpose, whether it be to entertain, educate or promote your products to your audience. The problem with a lot of online content is that it’s often poorly written and structured, so your message is not communicated effectively to your audience. This is not to say you need to create very complicated blogs, no. In fact, simple blogs explaining shipping processes and product features are often very useful to your online audience.
Build trust with your online audience
Every company should strive to build trust with their online audience. If your audience trusts you, you’re more likely to get sales, returning customers and word of mouth marketing. One way you can build trust with your online audience is through quality content. Make sure all your content is written professionally, so that you come across as a legitimate brand, and, at the same time, easy to read, so that your audience does not feel mislead or confused after reading your content.
Get positive social media attention
To maintain a strong digital presence, you need to make sure your content gets as much exposure as possible. Your audience is more likely to share your content if it is relevant, informative and interesting. If your posts receive a lot of shares, it will reach a larger audience.
Lower your website bounce rate
If you click on a blog post only to find that the information is poorly written, chances are you’re not going to stay on the page to read the rest of the blog. Relevant, informative and interesting content will keep most of your readers on the site for longer; this will in turn eventually improve your SEO ranking in the long run.
Content is king, and long live the king!
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