The last two years have been particularly challenging for businesses all around the world and the use of digital marketing has been relied on like never before, but what does this mean for digital marketing in 2022? We’ve put together a list of what we think the top digital marketing trends will look like in 2022.
Email Marketing:
Do you remember the global server crash in 2021 that took down Instagram, WhatsApp and Facebook? For the entire day businesses and marketers everywhere were disconnected from their online audience and social following.
Well that server crash was a massive eye opener for many digital marketing agencies. It reminded all of us that we do not own our social audiences and Email Marketing is the way to go in 2022!
According to Finance Online, there are currently over 4 billion active email users and this number only continues to grow! Email marketing also creates an opportunity for you to create personalised emails for your clients.
If you would like to learn more about email marketing and why you should do it if you haven’t started already click here.
LinkedIn:
Yes, you read correctly, LinkedIn! This may be surprising as LinkedIn has never been one of the big boys when it comes to social media platforms but it’s growing, and trust us, it’s growing rapidly fast!
Here are a few stats about LinkedIn’s growth if you aren’t already convinced!
- In 2020 LinkedIn had a 55% increase in conversations, a 60% increase in content creation and a whopping 437% increase in live streams!
With the rise of online freelancers combined with all of the new features on LinkedIn, this platform should definitely form part of your marketing strategy in 2022.
LinkedIn is a trend that is hard to ignore and you won’t want to! Marketing on social platforms can be hard to navigate but your business needs to get it right. Luckily for you, we know what we are doing when it comes to social media. Click here to learn how we can help you stay competitive, grow and secure your customer loyalty.
Short Videos:
If a photo says a thousand words about your product or service, imagine how many a video would say.
A few years ago status updates and curated photo grids used to be enough, that’s no longer the case. TikTok has changed the landscape of social media completely and it hasn’t taken long for other platforms to hop on the bandwagon with Instagram launching its Reels feature and Youtube leaning into ‘shorts.’
For those of you that don’t know, Youtube Shorts are very similar to TikTok videos. This is a way for you to create short-form videos that are no longer than 60 seconds.
These videos are a lot less commitment than the usual Youtube videos and are a much faster way for your audience to consume content. Shorts are a powerful tool to help grow your following and help you engage with your audience.
Video continues to be the most engaging form of content and the great thing about these short videos is that everyone has the ability to put together a quick video that isn’t super polished through their phone.
We know this may be a hard trend for some of you to get behind! I mean, do we really have to put our face on video to get ahead? Unfortunately, the data says yes!
If you aren’t sold on the idea of videos, remember it is estimated that in 2022, the average person will spend at least 100 minutes per day watching video content!
TikTok!
The new kid on the block. When you think of TikTok the first thing that may come to mind is a platform used for dance videos and you wouldn’t be wrong in thinking that, or would you?
TikTok has come a long way since its Musical.ly days and you may be pleasantly surprised by what this platform can do for your business.. These days many businesses are flocking to TikTok for a wide range of reasons including:
- The algorithm used by TikTok works exceptionally well and allows your brand to find new people who are looking for your content.
- TikTok has just surpassed Google’s 15 year reign as the world’s most popular web domain and will continue to grow in popularity. (Forbes, 2021)
- TikTok is no longer a platform only used by teenagers and you may be shocked by the broad demographic present on the platform and how many people your business will reach.
So, if you are in business and you aren’t on TikTok, you may be missing out.
If you want to give your business the glow-up it deserves, we suggest you stay ahead of the curve with these trends and start implementing them in your business in 2022. Get in touch with us today to find out how we can work together to build your brand’s identity online, achieve your marketing goals and get noticed in the digital space.
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