Digital Marketing Blog
Where Strategy Meets Insight
We cut through the noise of the digital marketing industry so you can focus on what actually moves the needle. From algorithm updates to emerging ad formats, this is your edge — delivered weekly.
What You Will Find on This Blog
Every article on this blog is written by practitioners who run real campaigns, manage real budgets, and work inside marketing teams every single day.
The topics we cover span the full picture of modern marketing. We dig into what is actually shifting inside the SEO industry, what the latest PPC news means for your ad spend, how social media marketing continues to evolve across platforms, and how to connect all of it to the business outcomes your stakeholders actually care about.
The digital marketing industry moves fast and staying informed should not feel like a second job. Whether you are a specialist focused on one channel or a generalist responsible for the whole mix, the content here is structured to be useful at every level.
Four-day workweek – We’re doing it!
We are PIONEERING! The IEDM team will be implementing a huge change in order to contribute to shaping the future of South African business. This will be done by moving to a four-day workweek. We’ve spent a lot of time and effort to ensure that our transition to the new work structure will be effective and benefit you, our client.
During the next eight weeks, we’ll be running a trial period, making sure that all of our communication and processes still run smoothly.
Mobile-first indexing – here’s what you need to know
If your website is not mobile-friendly, get it changed as soon as possible. Here’s why. Google is constantly keeping SEO specialists on their toes with
Ready to start an online store?
“Ecommerce and mobile commerce have dramatically changed the way brands reach customers, making it faster and easier for consumers to make purchases on the fly
COVID-19 Pandemic: Advice for small and medium business
In March 2020, South Africa changed as we know it. COVID-19 cases started spreading around the world rapidly and then landed on our doorstep. Unfortunately,
Storytelling marketing: Why telling a story sells
Are you familiar with storytelling in marketing? It’s time to get real. Because your audience is real. Hard selling and cliche posts are not going
4 Competitive social media tactics (2019)
Keeping up with the pace of the ever-changing social media strategy is a challenge in itself. On the 6th of March 2019, Mark Zuckerberg posted
Written for Marketers Who Do the Work
There is a lot of marketing content that describes the industry from a distance. This blog takes a different approach. Contributors write from inside active campaigns, which means the advice reflects how things actually behave in practice rather than how they are supposed to behave in theory.
When we cover digital marketing industry insights, they come with context, caveats, and real numbers where we have them. When a platform makes a change that affects how campaigns perform, we explain what shifted, why it matters, and what a thoughtful response looks like.
This is the resource we wished existed when we were building our own marketing knowledge. We hope it becomes the same for you.
