Digital Marketing Blog
Where Strategy Meets Insight
We cut through the noise of the digital marketing industry so you can focus on what actually moves the needle. From algorithm updates to emerging ad formats, this is your edge — delivered weekly.
What You Will Find on This Blog
Every article on this blog is written by practitioners who run real campaigns, manage real budgets, and work inside marketing teams every single day.
The topics we cover span the full picture of modern marketing. We dig into what is actually shifting inside the SEO industry, what the latest PPC news means for your ad spend, how social media marketing continues to evolve across platforms, and how to connect all of it to the business outcomes your stakeholders actually care about.
The digital marketing industry moves fast and staying informed should not feel like a second job. Whether you are a specialist focused on one channel or a generalist responsible for the whole mix, the content here is structured to be useful at every level.
Paving the way for a four-day work week in South Africa
On the 23rd of March 2021, I decided to test a concept many can only dream of – a four-day work week. As CEO, I
Top digital marketing trends of 2022 to look out for
The last two years have been particularly challenging for businesses all around the world and the use of digital marketing has been relied on like
Digital Marketing Budget Strategy
What should my digital marketing budget be? This is the first question we get asked as an agency. The truth is, there is no straight
The Benefits Of Starting An Online Business In Today’s Digital World
So you’ve got big dreams of launching your very own online business? That’s great! The road to online success is by no means an easy
Four-Day Workweek Feedback – Feeling Positive!
So it has been exactly 14 weeks since we started the four-day workweek and we decided to share some feedback with you. Here’s what the
5 REASONS WHY YOUR BUSINESS SHOULD BE USING A CHATBOT
“Hi there! How can I help you today?” Sound familiar? Whether you were aware or not, chances are you’ve interacted with a chatbot recently. It’s
Written for Marketers Who Do the Work
There is a lot of marketing content that describes the industry from a distance. This blog takes a different approach. Contributors write from inside active campaigns, which means the advice reflects how things actually behave in practice rather than how they are supposed to behave in theory.
When we cover digital marketing industry insights, they come with context, caveats, and real numbers where we have them. When a platform makes a change that affects how campaigns perform, we explain what shifted, why it matters, and what a thoughtful response looks like.
This is the resource we wished existed when we were building our own marketing knowledge. We hope it becomes the same for you.
