Whether you’re writing copy for Google Ads, Facebook Ads or Marketing Emails, you may spend a lot of time making it look good rather than focusing on the actual message. Our advice to you is to never underestimate the power of good words.
We’ve put together our top 5 tips to help you write successful Ad copy that will guarantee your audience to stop, read, interact and most importantly, make a purchase!
Be Aware of Character Counts
When writing copy for Ads, get straight to the point. This is where you tell your audience exactly what they want to hear.
If you have experience with Google Ads, then you know that the character count is limited. For the most part, headlines have a limit of 30 characters and descriptions have a limit of 90.
Just like Google Ads, it is good practice to keep your Facebook copy short and sweet. If a Facebook user is scrolling and they stumble across a long and wordy paragraph, there is a high chance that they will not stop and view the content.
Focus on Benefits, Not Features
The truth about marketing is that your audience only really cares about how your products or services will benefit them. The benefits should always play an important role in your digital ad copy. That being said, you should never neglect those standout features of your products. Before a consumer makes a purchase, they need to know how or why your product or service will improve their lives.
Here are a few examples to help you understand the difference between benefits and features in copywriting:
Product: Gym T-Shirt Feature: Breathable fabric Benefit: No more smelly workout clothes!
Product: Microwave Feature: Defrosts food in 5 minutes Benefit: Quicker meals, perfect for when you’re in a rush!
Product: Deodorant Feature: Lasts up to 24 hours Benefit: Stay smelling fresh for longer!
Use a Suitable Tone of Voice
As with everything in life, consistency is key. When writing Ad copy, your goal should not be to sound unique. Your goal should be to reflect the values and principles of your brand and resonate with your audience.
If you sell musical instruments, your copy shouldn’t read like a legal document. Likewise, if you sell medical aid, your copy shouldn’t include funny puns.
Always Include Buzzwords
This is where you can have a bit more fun and be unique! Free delivery, sustainably sourced, overnight delivery. Now that’s what your audience wants to hear!
When writing digital Ad copy, remember you only have a few seconds to make an impression and by making use of Buzzwords you can make a BIG impact.
Include Keywords
Make sure you do appropriate keyword research on your product or service. This will ensure that you use the correct terms that people might use to search for your product.
It is essential to include suitable keywords, not only will this increase your search score, but it will also reassure users that they are in the right place and viewing the right ad.
There you have it, an exclusive set of IEDM tips! Interested in learning more about our Copywriting services? Contact us today!