Email marketing in South Africa still works,so let’s look at why. Email marketing remains one of the most direct, cost-effective ways to reach the people who already know your brand. Not to mention, your customers are already checking their inbox; why wouldn’t you tailor a message to meet them there? Let’s dive into email marketing […]
Email Marketing in South Africa: Why It Still Works Read More »
Exercise and brain health are more linked than you know! Using movement to sharpen your mind at work is an easy way to give yourself the boost you don’t realise you need. Research on exercise and brain health consistently shows that regular movement sharpens memory, lifts mood and gives you more mental energy to lead
Exercise and Brain Health: Movement to Sharpen Your Mind at Work Read More »
What’s the difference between a landing page and a website home page? Well, they’re built for different stages of your customer’s journey. Using the wrong one in the wrong place is one of the most common and costly marketing mistakes we see. If you are trying to decide on a landing page vs website for
What’s the Difference Between a Landing Page and a Website Home Page? Read More »
Business Owners today need to know how to build an online presence that matches customr expectations today. South African customers have changed the way they find, research, and buy from businesses. Most of that change is permanent. If your online presence does not reflect what customers expect when they land on your website, visit your
How to Build an Online Presence: Match Customer Expectations Today Read More »
You have built a good product, a decent website, and a checkout page that works. So why are people still abandoning their carts? In most cases, it is not your product. It’s trust. South African shoppers have grown wary of online stores after dealing with delayed deliveries, fake suppliers, and sites that disappear after taking
How to Build Trust in Your Online Store: 8 Ways to Win Customer Confidence Read More »
Most people scroll past banner ads without a second thought. But what if your ad looked and felt like the content your audience was already reading? That is exactly what native advertising does. That’s why it is one of the most effective formats in a modern digital marketing strategy. If you are a business owner
Native Advertising: What It Is and Why It Works for Your Digital Marketing Strategy Read More »
Here are 8 ways to increase social media engagement and make it count. Most South African businesses are on social media. Far fewer are getting meaningful social media engagement from it. If your posts are going out but the comments, shares, and conversations are not coming back, you are not alone. This guide walks you
8 Simple ways to increase social media engagement Read More »
Digital marketing is multilayered, so here’s what you need to know. IEDM Digital Marketing has been in the industry for over 25 years. We’ve also been a Google Partner for over 15 years. That means we know every aspect of the industry inside out. So with that, let’s dive into the world of digital marketing
Digital Marketing – Here’s what You Need to Know Read More »
If you own a business in South Africa, you need to know how to build customer loyalty and turn buyers into brand advocates. The customers you already have are your most powerful growth asset. When they genuinely love what you do, they will say so without being asked. At IEDM Digital Marketing, we build customer-centric
How to Build Customer Loyalty and Turn Buyers Into Brand Advocates Read More »
Imagine you’re managing Google Ads campaigns for your clients, making sure everything’s running smoothly. But then, you’re hit with a problem: your client starts to complain about the quality of leads they’re receiving. It’s like trying to find a needle in a haystack as you investigate all possible causes: search terms, audiences, the wording of
Tackling the Problem of Bad Leads: The Journey to Cleaner Data Read More »
