Email marketing in South Africa still works,so let’s look at why. Email marketing remains one of the most direct, cost-effective ways to reach the people who already know your brand. Not to mention, your customers are already checking their inbox; why wouldn’t you tailor a message to meet them there? Let’s dive into email marketing […]
Email Marketing in South Africa: Why It Still Works Read More »
What’s the difference between a landing page and a website home page? Well, they’re built for different stages of your customer’s journey. Using the wrong one in the wrong place is one of the most common and costly marketing mistakes we see. If you are trying to decide on a landing page vs website for
What’s the Difference Between a Landing Page and a Website Home Page? Read More »
Business Owners today need to know how to build an online presence that matches customr expectations today. South African customers have changed the way they find, research, and buy from businesses. Most of that change is permanent. If your online presence does not reflect what customers expect when they land on your website, visit your
How to Build an Online Presence: Match Customer Expectations Today Read More »
You have built a good product, a decent website, and a checkout page that works. So why are people still abandoning their carts? In most cases, it is not your product. It’s trust. South African shoppers have grown wary of online stores after dealing with delayed deliveries, fake suppliers, and sites that disappear after taking
How to Build Trust in Your Online Store: 8 Ways to Win Customer Confidence Read More »
Most people scroll past banner ads without a second thought. But what if your ad looked and felt like the content your audience was already reading? That is exactly what native advertising does. That’s why it is one of the most effective formats in a modern digital marketing strategy. If you are a business owner
Native Advertising: What It Is and Why It Works for Your Digital Marketing Strategy Read More »
“Hi there! How can I help you today?” Sound familiar? Whether you were aware or not, chances are you’ve interacted with a chatbot recently. It’s 2021 and everything about the way we interact with our environment around us is shifting and accelerating. Artificial intelligence (AI) is rapidly growing in many industries, changing consumer behaviours and
5 REASONS WHY YOUR BUSINESS SHOULD BE USING A CHATBOT Read More »
Add value to your customer, before and after sales What’s the difference between persuasion and manipulation? One way of looking at it is marketing involves getting someone to buy something – something that they’ll be glad to have bought later on. It should improve their life. Obviously this depends on what type of product you’re
Ethical marketing: Persuasion versus manipulation Read More »
What is Google Tag Manager? Google Tag Manager (GTM) is a free tool by Google that allows you to easily add and edit snippets of code on your website or mobile app. Tags can add analytics tracking, enhance site functionality, manage your advertising pixels or even add custom code that you would like to run.
An introduction to Google Tag Manager Read More »
Quality content is crucial for your website to succeed Quality content sets your website apart from the millions of other ones out there. It’s what guides people to convert on your website. It is also crucial to the success of your search engine optimization (SEO). What is SEO and why is it so important? SEO’s
Quality content & SEO – Here’s what Google & your customers LOVE! Read More »
Warning: Avoid getting hacked – use a password manager Are your passwords strong? Do you create unique passwords that you never use more than once? Do you use different character types such as uppercase and lowercase letters, numbers and punctuation for your passwords? If you’ve answered “no” to any of the above questions, your personal
Why should you use a password manager? Read More »
