“Hi there! How can I help you today?” Sound familiar? Whether you were aware or not, chances are you’ve interacted with a chatbot recently. It’s 2021 and everything about the way we interact with our environment around us is shifting and accelerating. Artificial intelligence (AI) is rapidly growing in many industries, changing consumer behaviours and […]
5 REASONS WHY YOUR BUSINESS SHOULD BE USING A CHATBOT Read More »
How has COVID 19 accelerated digital adoption? The COVID 19 pandemic has had major implications for businesses in South Africa – and around the world. Businesses are working hard to address the huge impacts and adapt to new social norms and policies. One of the biggest factors businesses have to address is the evolution of
How to adapt your business to match new digital expectations Read More »
A landing page and a home page aren’t the same thing. They have different goals. Each page online needs to play a role in your potential customer’s journey. You need pages to make people aware of your brand, to help people learn more about your products and services, and for the final purchase phase of
What’s the difference between a landing page and a website home page? Read More »
Add value to your customer, before and after sales What’s the difference between persuasion and manipulation? One way of looking at it is marketing involves getting someone to buy something – something that they’ll be glad to have bought later on. It should improve their life. Obviously this depends on what type of product you’re
Ethical marketing: Persuasion versus manipulation Read More »
What is Google Tag Manager? Google Tag Manager (GTM) is a free tool by Google that allows you to easily add and edit snippets of code on your website or mobile app. Tags can add analytics tracking, enhance site functionality, manage your advertising pixels or even add custom code that you would like to run.
An introduction to Google Tag Manager Read More »
Quality content is crucial for your website to succeed Quality content sets your website apart from the millions of other ones out there. It’s what guides people to convert on your website. It is also crucial to the success of your search engine optimization (SEO). What is SEO and why is it so important? SEO’s
Quality content & SEO – Here’s what Google & your customers LOVE! Read More »
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos, CEO, Amazon Do customers trust your online store? These days, people are so rushed and impatient – they don’t really
How to make customers trust your online store (8 Tips) Read More »
Warning: Avoid getting hacked – use a password manager Are your passwords strong? Do you create unique passwords that you never use more than once? Do you use different character types such as uppercase and lowercase letters, numbers and punctuation for your passwords? If you’ve answered “no” to any of the above questions, your personal
Why should you use a password manager? Read More »
We recommend a holistic digital marketing strategy SEO, social media, content, design, email and more. Digital marketing umbrellas so many powerful ways to connect businesses with customers. But, do you need a comprehensive digital strategy or just a few components of digital marketing to reach your audience online? To get the best results, you need
Digital Marketing – Do you need a holistic strategy? Read More »
Online shopping is becoming better and better! Your potential customers don’t have to leave your home to shop. Thanks to online shopping, people can buy your products online. On Monday the 12th of November, half of the IEDM staff spent the day at the Google offices in Johannesburg. We didn’t just go there for a
Online shopping & Google’s Smart Shopping Read More »
