Social media marketing in 2026 is not about posting more. It is about turning the people who already follow you into people who actually buy from you, and if your likes and comments have never translated into a single enquiry, you are not alone. Most South African business owners we speak to already have a […]
Complete Guide to Social Media Marketing in 2026 Read More »
Email marketing in South Africa still works,so let’s look at why. Email marketing remains one of the most direct, cost-effective ways to reach the people who already know your brand. Not to mention, your customers are already checking their inbox; why wouldn’t you tailor a message to meet them there? Let’s dive into email marketing
Email Marketing in South Africa: Why It Still Works Read More »
Business Owners today need to know how to build an online presence that matches customr expectations today. South African customers have changed the way they find, research, and buy from businesses. Most of that change is permanent. If your online presence does not reflect what customers expect when they land on your website, visit your
How to Build an Online Presence: Match Customer Expectations Today Read More »
Digital marketing is multilayered, so here’s what you need to know. IEDM Digital Marketing has been in the industry for over 25 years. We’ve also been a Google Partner for over 15 years. That means we know every aspect of the industry inside out. So with that, let’s dive into the world of digital marketing
Digital Marketing – Here’s what You Need to Know Read More »
If you own a business in South Africa, you need to know how to build customer loyalty and turn buyers into brand advocates. The customers you already have are your most powerful growth asset. When they genuinely love what you do, they will say so without being asked. At IEDM Digital Marketing, we build customer-centric
How to Build Customer Loyalty and Turn Buyers Into Brand Advocates Read More »
Imagine you’re managing Google Ads campaigns for your clients, making sure everything’s running smoothly. But then, you’re hit with a problem: your client starts to complain about the quality of leads they’re receiving. It’s like trying to find a needle in a haystack as you investigate all possible causes: search terms, audiences, the wording of
Tackling the Problem of Bad Leads: The Journey to Cleaner Data Read More »
Discover the hidden potential in your data and transform your business with IEDM’s cutting-edge data analysis product. In today’s rapidly evolving digital landscape, data has become the lifeblood of any successful business. With the sheer amount of data available at our fingertips, it’s more important than ever to harness its power and make data-driven decisions
Introducing IEDM’s New Data Analysis Product: Unleashing the Power of Data Analytics Read More »
Whether you’re writing copy for Google Ads, Facebook Ads or Marketing Emails, you may spend a lot of time making it look good rather than focusing on the actual message. Our advice to you is to never underestimate the power of good words. We’ve put together our top 5 tips to help you write successful
How To Write Successful Digital Ad Copy. Read More »
The last two years have been particularly challenging for businesses all around the world and the use of digital marketing has been relied on like never before, but what does this mean for digital marketing in 2022? We’ve put together a list of what we think the top digital marketing trends will look like in
Top digital marketing trends of 2022 to look out for Read More »
What should my digital marketing budget be? This is the first question we get asked as an agency. The truth is, there is no straight answer. All companies and industries are different with unique goals. Experts say you should calculate your company revenue and spend a % of that on marketing. New companies should spend
Digital Marketing Budget Strategy Read More »
