Imagine you’re managing Google Ads campaigns for your clients, making sure everything’s running smoothly. But then, you’re hit with a problem: your client starts to complain about the quality of leads they’re receiving. It’s like trying to find a needle in a haystack as you investigate all possible causes: search terms, audiences, the wording of […]
Tackling the Problem of Bad Leads: The Journey to Cleaner Data Read More »
Discover the hidden potential in your data and transform your business with IEDM’s cutting-edge data analysis product. In today’s rapidly evolving digital landscape, data has become the lifeblood of any successful business. With the sheer amount of data available at our fingertips, it’s more important than ever to harness its power and make data-driven decisions
Introducing IEDM’s New Data Analysis Product: Unleashing the Power of Data Analytics Read More »
Whether you’re writing copy for Google Ads, Facebook Ads or Marketing Emails, you may spend a lot of time making it look good rather than focusing on the actual message. Our advice to you is to never underestimate the power of good words. We’ve put together our top 5 tips to help you write successful
How To Write Successful Digital Ad Copy. Read More »
The last two years have been particularly challenging for businesses all around the world and the use of digital marketing has been relied on like never before, but what does this mean for digital marketing in 2022? We’ve put together a list of what we think the top digital marketing trends will look like in
Top digital marketing trends of 2022 to look out for Read More »
With the new digital era and everyone getting on the digital marketing bandwagon, people tend to forget about the first type of digital marketing – Email Marketing. What is email marketing The very first email was sent in 1971 with the first bulk email sent in 1978. Four hundred people received it and it resulted
Email Marketing and why you should do it. Read More »
What should my digital marketing budget be? This is the first question we get asked as an agency. The truth is, there is no straight answer. All companies and industries are different with unique goals. Experts say you should calculate your company revenue and spend a % of that on marketing. New companies should spend
Digital Marketing Budget Strategy Read More »
“Hi there! How can I help you today?” Sound familiar? Whether you were aware or not, chances are you’ve interacted with a chatbot recently. It’s 2021 and everything about the way we interact with our environment around us is shifting and accelerating. Artificial intelligence (AI) is rapidly growing in many industries, changing consumer behaviours and
5 REASONS WHY YOUR BUSINESS SHOULD BE USING A CHATBOT Read More »
We are PIONEERING! The IEDM team will be implementing a huge change in order to contribute to shaping the future of South African business. This will be done by moving to a four-day workweek. We’ve spent a lot of time and effort to ensure that our transition to the new work structure will be effective and benefit you, our client.
During the next eight weeks, we’ll be running a trial period, making sure that all of our communication and processes still run smoothly.
Four-day workweek – We’re doing it! Read More »
Would you like to learn more about digital marketing? Well, you’ve come to the right place. But before we talk about digital marketing for your business, let’s back up about 16 years to see where it all began. The rise of the internet! Long ago, the original purpose of the Internet was to interconnect laboratories
Digital Marketing – Here’s what you need to know Read More »
How has COVID 19 accelerated digital adoption? The COVID 19 pandemic has had major implications for businesses in South Africa – and around the world. Businesses are working hard to address the huge impacts and adapt to new social norms and policies. One of the biggest factors businesses have to address is the evolution of
How to adapt your business to match new digital expectations Read More »
