Discover the e-commerce website features every South African online store needs. More South Africans are shopping online than ever before. That means your e-commerce website features are doing more work than your shop assistants ever did. If your store is slow, confusing, or feels unsafe to buy from, customers will leave before they ever reach […]
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Google Ads can help your business grow faster than almost any other channel. It puts you in front of people at the exact moment they are searching for what you sell. Someone once joked that the second page of Google is the best place to hide a body, and there is truth in that… Most
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Whether you’re writing copy for Google Ads, Facebook Ads or Marketing Emails, you may spend a lot of time making it look good rather than focusing on the actual message. Our advice to you is to never underestimate the power of good words. We’ve put together our top 5 tips to help you write successful
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What is Google Tag Manager? Google Tag Manager (GTM) is a free tool by Google that allows you to easily add and edit snippets of code on your website or mobile app. Tags can add analytics tracking, enhance site functionality, manage your advertising pixels or even add custom code that you would like to run.
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Facebook Ads or Google Ads – which is best for my business? Both Google Ads and Facebook ads are powerful ways to advertise your business online. And, depending on your industry, both are relatively affordable. You don’t have to choose one or the other. You can use both to boost your business. This is because
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Online shopping is becoming better and better! Your potential customers don’t have to leave your home to shop. Thanks to online shopping, people can buy your products online. On Monday the 12th of November, half of the IEDM staff spent the day at the Google offices in Johannesburg. We didn’t just go there for a
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Google Partners Elevator Programme 2018 in South Africa IEDM Digital Marketing was handpicked by Google Partners for the Google Partners Elevator Programme 2018 in South Africa. This event was an exclusive, invitation-only programme reserved for the best performing agencies. It is one of the most coveted events for high-growth digital agencies all around the world.
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Improve your digital marketing You can use AI to improve your digital marketing. How? When it comes to digital marketing, building up data over a period of time to improve your campaigns ensures better success in the long run. With all the great tools available, marketing agencies have the ability to efficiently and effectively use
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Do you want more people to read your business blog? Most businesses want to provide great content for their business blog. But, this can be quite challenging. Over 2 million blog posts are posted every day. With so much content flooding the internet, businesses need to find smart ways to attract readers to their blog. Unfortunately,
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Should you use AB testing? In February 2018, AB testing platform, Optimizely, ended its free Starter plan. This move convinced many that AB testing is officially dead, but we’re not so sure. Just because one service provider decided to discontinue a free product, it doesn’t mean that we should throw the baby out with the
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