You have built a good product, a decent website, and a checkout page that works. So why are people still abandoning their carts? In most cases, it is not your product. It’s trust. South African shoppers have grown wary of online stores after dealing with delayed deliveries, fake suppliers, and sites that disappear after taking […]
How to Build Trust in Your Online Store: 8 Ways to Win Customer Confidence Read More »
Most people scroll past banner ads without a second thought. But what if your ad looked and felt like the content your audience was already reading? That is exactly what native advertising does. That’s why it is one of the most effective formats in a modern digital marketing strategy. If you are a business owner
Native Advertising: What It Is and Why It Works for Your Digital Marketing Strategy Read More »
We are PIONEERING! The IEDM team will be implementing a huge change in order to contribute to shaping the future of South African business. This will be done by moving to a four-day workweek. We’ve spent a lot of time and effort to ensure that our transition to the new work structure will be effective and benefit you, our client.
During the next eight weeks, we’ll be running a trial period, making sure that all of our communication and processes still run smoothly.
Four-day workweek – We’re doing it! Read More »
In March 2020, South Africa changed as we know it. COVID-19 cases started spreading around the world rapidly and then landed on our doorstep. Unfortunately, we could not hold the virus out. And, due to the nature of the virus, it started spreading as soon as it fell onto our South African soil. After the
COVID-19 Pandemic: Advice for small and medium business Read More »
Are you familiar with storytelling in marketing? It’s time to get real. Because your audience is real. Hard selling and cliche posts are not going to cut it in the digital world of marketing. It’s hard to grab your audience’s attention between all the digital noise. From ancient days, storytelling has been one of the
Storytelling marketing: Why telling a story sells Read More »
Improve your digital marketing You can use AI to improve your digital marketing. How? When it comes to digital marketing, building up data over a period of time to improve your campaigns ensures better success in the long run. With all the great tools available, marketing agencies have the ability to efficiently and effectively use
How to use AI to improve your digital marketing Read More »
Do you want more people to read your business blog? Most businesses want to provide great content for their business blog. But, this can be quite challenging. Over 2 million blog posts are posted every day. With so much content flooding the internet, businesses need to find smart ways to attract readers to their blog. Unfortunately,
How to get more people to read your business blog Read More »
Should you use AB testing? In February 2018, AB testing platform, Optimizely, ended its free Starter plan. This move convinced many that AB testing is officially dead, but we’re not so sure. Just because one service provider decided to discontinue a free product, it doesn’t mean that we should throw the baby out with the
Is AB testing dead? Read More »
Successful AB Testing At IEDM Digital Marketing, we run successful AB testing campaigns. We believe it is a powerful way of measuring digital success. If you type “AB testing” testing into Google nowadays, you are likely to get a barrage of articles telling you that this method is now deader than a doorknob. This is
5 Tips for successful AB testing Read More »
We are proud to announce that we have teamed up with Live Chat and became their official partner in South Africa! The powerful service provides a fast and effective way for you to reach out to your website visitors, which is even more efficient than a phone call and faster than an email. We believe
We are the official Live Chat partner in SA Read More »
