What is Social Media friendly content? We hear the term Social Media friendly, but what does it actually mean? Social platforms provide opportunities for people to engage with your online content. There are many shortfalls of social media pages that can make potential consumers lose trust in your brand, namely: grammatical errors and spelling mistakes, […]
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The world of marketing has changed over the last few years. Consumers are more connected to technology than they’ve ever been before. With over 26.8 million internet users in South Africa, you need to ask yourself: Are my online marketing efforts meeting modern consumers’ needs? Technology has made communication and access to information a lot
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How can you add value to your business? Would you buy something from a brand you’ve never heard about or seen before? According to Forbes, it takes about 5 to 7 brands impressions before someone will remember your brand. How are you exposing your brand to potential customers? With 3 billion internet users in the
Add value to your business. Here’s how. Read More »
What is the future of SEO? SEO has come a long way from the early days of keyword stuffing and sentences that no human could comprehend. Search algorithms now favour webpages that enhance the user’s experience, and that means that cheap SEO tricks no longer cut it. It’s no wonder then that businesses spent an
Looking beyond 2017 – the future of SEO Read More »
Online hacking is a large cause of concern for all internet users across the globe. For this reason, Secure Sockets Layer (SSL), which allows an encrypted connection, is essential. Recently, Google launched Chrome 56, which is flagging unsecure sites. This could potentially cost you website visitors. By securing your website from hackers with an SSL
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Why It’s a Good Idea To Get Your Copy Written Professionally You live and breathe your company. That’s why you are the best source of information for all your content marketing endeavours, but should you necessarily write it too?Often copy is the one place SMMEs believe they can save on when it comes to content
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How to generate more leads and get more sales With nearly three months of the New Year already gone, it might be getting harder to imagine that the optimistic goals you set for your business at the beginning of 2017 could still be realised. But don’t despair! It is never too late to update your
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Set up a great festive promotion campaign It’s that time of the year again. If you aren’t planning a festive promotion or special promotional campaign, you can be sure your competition is. Now is an excellent time of the year to relook stock, execute an effective promotion and boost sales before the year is done.
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At the end of the day the main purpose behind any business, big or small, is to make money. And because your website gives you access to millions of people, anywhere, any time, you must make sure that your most valuable sales tool is fulfilling its role as best as possible. Here are the top
Is your website fulfilling its sales role? Read More »
Spring has arrived! Trees are blossoming and landscapes are transforming overnight. Just like in nature, spring inspires growth and change, and when it comes to business, this especially rings true. With the last quarter of the year nearing, the time for businesses to stand out and boost sales is now. And with 3.2 billion internet users
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