What’s the difference between a landing page and a website home page? Well, they’re built for different stages of your customer’s journey. Using the wrong one in the wrong place is one of the most common and costly marketing mistakes we see. If you are trying to decide on a landing page vs website for […]
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You have built a good product, a decent website, and a checkout page that works. So why are people still abandoning their carts? In most cases, it is not your product. It’s trust. South African shoppers have grown wary of online stores after dealing with delayed deliveries, fake suppliers, and sites that disappear after taking
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Take the guesswork out of website optimisation with A/B testing Digital marketing revolves around data. It involves gathering and interpreting data, and using this information to enhance websites and marketing campaigns. A/B testing is a great way to test versions of – or specific changes on – a website, landing page, newsletter or other type
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Improve your digital marketing You can use AI to improve your digital marketing. How? When it comes to digital marketing, building up data over a period of time to improve your campaigns ensures better success in the long run. With all the great tools available, marketing agencies have the ability to efficiently and effectively use
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Should you use AB testing? In February 2018, AB testing platform, Optimizely, ended its free Starter plan. This move convinced many that AB testing is officially dead, but we’re not so sure. Just because one service provider decided to discontinue a free product, it doesn’t mean that we should throw the baby out with the
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Successful AB Testing At IEDM Digital Marketing, we run successful AB testing campaigns. We believe it is a powerful way of measuring digital success. If you type “AB testing” testing into Google nowadays, you are likely to get a barrage of articles telling you that this method is now deader than a doorknob. This is
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We are proud to announce that we have teamed up with Live Chat and became their official partner in South Africa! The powerful service provides a fast and effective way for you to reach out to your website visitors, which is even more efficient than a phone call and faster than an email. We believe
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What are the 4 Must-have eCommerce website features? Due to technology and the increased access to the Internet, more and more South African consumers are accessing brands and stores through online platforms. Therefore, an e-commerce website can be your greatest business investment. It not only has the potential to increase your customer reach but, if you
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Do you know which upgrades your website needs? The most cost-effective way to advertise your business is on the World Wide Web. Your website has the ability to advertise your business 24/7 to an unlimited number of people across multiple online platforms. These days, if you do not have a modern, functional website, you are
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What are the best practices for a professional website? Have you ever walked into an old, dirty pub on a Friday afternoon and thought, I really don’t belong here. Usually, if a place feels dodgy or scrappy, our first reaction is to get out of it. If the restaurant looks awful, imagine how bad the
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