What is the future of SEO? SEO has come a long way from the early days of keyword stuffing and sentences that no human could comprehend. Search algorithms now favour webpages that enhance the user’s experience, and that means that cheap SEO tricks no longer cut it. It’s no wonder then that businesses spent an […]
Looking beyond 2017 – the future of SEO Read More »
Search Engine Optimisation (SEO) involves the optimisation of web pages and content through particular keyword use in an effort to enhance organic search engine rankings. SEO is critical and it isn’t going anywhere. Why not? Because it is the best way for search engines to classify and group the magnitude of websites on the
5 Reasons to invest in Search Engine Optimisation (SEO) Read More »
Online hacking is a large cause of concern for all internet users across the globe. For this reason, Secure Sockets Layer (SSL), which allows an encrypted connection, is essential. Recently, Google launched Chrome 56, which is flagging unsecure sites. This could potentially cost you website visitors. By securing your website from hackers with an SSL
Upgrade your website with an SSL certificate Read More »
Why It’s a Good Idea To Get Your Copy Written Professionally You live and breathe your company. That’s why you are the best source of information for all your content marketing endeavours, but should you necessarily write it too?Often copy is the one place SMMEs believe they can save on when it comes to content
Content Marketing: Why You Need a Copywriter Read More »
How to generate more leads and get more sales With nearly three months of the New Year already gone, it might be getting harder to imagine that the optimistic goals you set for your business at the beginning of 2017 could still be realised. But don’t despair! It is never too late to update your
Six ways to generate more leads and get more sales Read More »
Set up a great festive promotion campaign It’s that time of the year again. If you aren’t planning a festive promotion or special promotional campaign, you can be sure your competition is. Now is an excellent time of the year to relook stock, execute an effective promotion and boost sales before the year is done.
How to run an effective festive promotion Read More »
The 26.8-million active internet users in South Africa spend an average of five hours per day trawling the World Wide Web. With numbers like these, it goes to show that there is definitely not a lack of potential customers out there. This means if your website has trouble attracting new leads; it is more likely
How IEDM Can Help Your Business Grow Read More »
At the end of the day the main purpose behind any business, big or small, is to make money. And because your website gives you access to millions of people, anywhere, any time, you must make sure that your most valuable sales tool is fulfilling its role as best as possible. Here are the top
Is your website fulfilling its sales role? Read More »
Spring has arrived! Trees are blossoming and landscapes are transforming overnight. Just like in nature, spring inspires growth and change, and when it comes to business, this especially rings true. With the last quarter of the year nearing, the time for businesses to stand out and boost sales is now. And with 3.2 billion internet users
3 Signs Your Business Needs Online Marketing Read More »
If your business is using the same number for your website, online ads and offline ads, how can you tell how many calls each advert or marketing method is bringing in? With call tracking, it’s easy to find out whether your online, billboard or other forms of advertising are working. And in today’s marketing world,
What is Call Tracking? Read More »
