“Ecommerce and mobile commerce have dramatically changed the way brands reach customers, making it faster and easier for consumers to make purchases on the fly while avoiding the hassles of going to the store.” – Hil Davis, co-founder of J. Hilburn. Good day, South Africa. It’s time to put your products online if you haven’t […]
Ready to start an online store? Read More »
In March 2020, South Africa changed as we know it. COVID-19 cases started spreading around the world rapidly and then landed on our doorstep. Unfortunately, we could not hold the virus out. And, due to the nature of the virus, it started spreading as soon as it fell onto our South African soil. After the
COVID-19 Pandemic: Advice for small and medium business Read More »
Since 2004, social media has been booming! It’s growing exponentially. And, there are no signs that it will slow down anytime soon. Both individuals and businesses all around the world are using it daily. So, those who have not taken full advantage of online social platforms are missing out.
Complete guide to social media marketing 2022 Read More »
Are you familiar with storytelling in marketing? It’s time to get real. Because your audience is real. Hard selling and cliche posts are not going to cut it in the digital world of marketing. It’s hard to grab your audience’s attention between all the digital noise. From ancient days, storytelling has been one of the
Storytelling marketing: Why telling a story sells Read More »
Keeping up with the pace of the ever-changing social media strategy is a challenge in itself. On the 6th of March 2019, Mark Zuckerberg posted a blog post that upended social media. Over the last 15 years, we’ve seen Facebook and Instagram connect people with friends, communities, and interests. Social media has been a public
4 Competitive social media tactics (2019) Read More »
Take the guesswork out of website optimisation with A/B testing Digital marketing revolves around data. It involves gathering and interpreting data, and using this information to enhance websites and marketing campaigns. A/B testing is a great way to test versions of – or specific changes on – a website, landing page, newsletter or other type
What is A/B testing? Read More »
Wait… You don’t work for me?! Most of your employees who are active on social media will list themselves under your business name. All they have to do on Facebook is “add a workplace” and link to your business page. And, all they have to do on LinkedIn is “add experience” and, again, link to
Do you have invalid employees on Facebook & LinkedIn? Read More »
Add value to your customer, before and after sales What’s the difference between persuasion and manipulation? One way of looking at it is marketing involves getting someone to buy something – something that they’ll be glad to have bought later on. It should improve their life. Obviously this depends on what type of product you’re
Ethical marketing: Persuasion versus manipulation Read More »
What is Google Tag Manager? Google Tag Manager (GTM) is a free tool by Google that allows you to easily add and edit snippets of code on your website or mobile app. Tags can add analytics tracking, enhance site functionality, manage your advertising pixels or even add custom code that you would like to run.
An introduction to Google Tag Manager Read More »
Quality content is crucial for your website to succeed Quality content sets your website apart from the millions of other ones out there. It’s what guides people to convert on your website. It is also crucial to the success of your search engine optimization (SEO). What is SEO and why is it so important? SEO’s
Quality content & SEO – Here’s what Google & your customers LOVE! Read More »
